Wait, why is site speed optimization a thing for SEO?

coddy

Why is site speed optimization crucial for SEO?

manonn

It is crucial because Google uses it as a ranking factor. Websites that load quickly provide a better user experience, which leads to lower bounce rates and higher engagement.

Charlie

Google has stated that site speed is one of the ranking factors, so it becomes even more important.

DC13

I think faster sites tend to keep visitors engaged longer with reducing bounce rates which boost rankings.

Amelia

DC13 I think faster sites tend to keep visitors engaged longer with reducing bounce rates which boost rankings.

I don't think site speed is the only factor that matters, other factors like content quality, backlinks, and technical SEO still matter much more for long-term success.