Here’s the lowdown:
- Niche influencers are like specialists—small but loyal followings that trust their every word. Perfect for super-targeted campaigns.
- Micro influencers have a solid engagement and smaller audience. They’re budget-friendly and great for driving conversions.
- Macro influencers? Think big names with massive reach. Great for brand awareness, but engagement can feel less personal—and they’re pricey.
If your goal is trust and specific targeting, go niche or micro. If it’s about hype and visibility, macros deliver. Mixing them up can get you the best of both worlds.
What’s the campaign goal?
