What Works and What Doesn’t?

Phil

I keep reading mixed opinions online. Some say you gotta keep it formal and to the point, while others suggest a more casual tone to grab attention. What do you think works best when it comes to writing a PR that gets noticed?

TagJo

Omg, totally feel you! I’ve tried both styles, and honestly, I think it depends on your brand and audience. If you’re targeting journalists or businesses, keep it professional and focused. But if it’s for social media or something more laid-back, yeah, you can totally go for a more chill vibe. It’s about knowing who you're talking to!

Strangerthings

I think the "less is more" approach works best!

Marley

I always ask myself, “Why should anyone care about this?” If you can’t answer that, you’re doing it wrong. I see so many press releases that just sound like filler.

SJ30

I totally agree with @Marley If the press release isn’t newsworthy, then it won’t matter how well it’s written. I always focus on whether it adds value or answers a question. Like, “Why does this matter to my audience right now?”