how to google my business optimization to get my biz noticed?

Hey, I just set up my Google My Business profile, but it’s not getting much traction. How do I optimize it to actually get noticed?

Your NAP should match everywhere. Like, even on your socials.

Oh shoot, I didn’t think of that. My Instagram and website have slightly different info.

Yeah, fix that ASAP

Also, I have a couple of photos, but they’re old. Should I add new ones regularly?