Structured Data & Schema Markup

NagMig

What is structured data and schema markup in SEO?

Amelia

Dude, it’s like putting neon signs on your website. You’re telling Google, “Hey, this is my product,” or “This is my review.” Helps your content get those baller rich snippets.

Anotnia

Ok, but like… how do you even start? I tried once, and the JSON-LD code looked like it was written in an alien language. 😵‍💫 What’s the easiest way to NOT mess this up?

PolyPo

For real, JSON-LD can seem intimidating, but tools like Google’s Structured Data Markup Helper make it super chill. Just fill in the blanks, and it spits out the code for you. You just copy-paste it into your site. @Anotnia

Brayden

Honestly, I just use plugins. Yoast and Rank Math take care of the heavy lifting for me. Ain’t nobody got time to write code.

Roseam

@NagMig Think of structured data like a set of sticky notes you add to your website. Each sticky note says, "Hey, Google, this is what this thing is!" On the other hand Schema markup is just the way you organize these sticky notes into a format that search engines understand, like using a specific template to fill them in.
Imagine you have a sticky note (structured data) for an event on your website:
Hey, Google, this is an event.
The event is called 'Marketing Summit 2024.
It’s happening on January 15, 2024.
The location is New York City.
(Schema markup) organizes these sticky notes into a format Google understands:

{
"@context": "https://schema.org ",
"@type": "Event",
"name": "Marketing Summit 2024",
"startDate": "2024-01-15",
"location": {
"@type": "Place",
"name": "New York City",
"address": "New York, NY"
}
}

Result: When people search “Marketing Summit 2024,” Google might show:
📅 Marketing Summit 2024
🗓️ January 15, 2024
📍 New York City