Is influencer instagram marketing still worth it?

Smith_evi

With TikTok and other platforms growing, is it still worth investing in Instagram influencers?

Strangerthings

Instagram is still the OG!!

Roseam

Honestly, I think influencer marketing on Instagram still works, but it really depends on how you approach it. Micro-influencers are where it’s at right now—authenticity over big numbers. It’s about finding the right match for your brand rather than just jumping on the “big influencer” bandwagon.

Smith_evi

What’s the difference between tiktok influencers and instagram one?

Roseam

Good question! TikTok influencers are all about trends and fast-paced content. The platform's algorithm really rewards virality, so even small influencers can go big really fast. Instagram influencers, however, tend to focus on lifestyle and curated content, building a stronger, more lasting connection with their audience over time.

Smith_evi

So, both platforms have their perks. Is Instagram still the better choice for influencer marketing?

Roseam

Definitely! With TikTok facing bans in multiple countries, more users may shift back to Instagram. Instagram’s solid foundation, updates like Reels, and refined ad system make it a reliable choice for long-term influencer marketing and sustained engagement, while TikTok excels in quick viral moments.