Let me be real—writing ad copy used to be a whole struggle for me. 😅 But after experimenting with a bunch of stuff, I’ve stumbled upon a few hacks that have seriously leveled up my game. Thought I’d share these with you guys, so you don’t have to learn the hard way like I did.
- Use power words that trigger emotions: I started using words like "proven," "limited-time," "exclusive," and "results-driven." These create a sense of urgency.
- Start with a hook: I now begin with a bold statement or question. Something that grabs attention immediately. Examples like "What if I told you this could change your life?" works wonders.
- Focus on the benefit, not the feature: I used to go into long lists of features, thinking that’s what would sell the product. But now, I flip it: What’s in it for the customer? If you can make them see the transformation your product offers, they’ll be sold. I’m talking about outcomes, not just specs.
- Leverage FOMO: Fear of missing out isn’t just a buzzword. I’ve been using phrases like "Last chance," "Only 5 spots left," or "Hurry, offer ends soon!" They really make people act on impulse.
- A/B testing headlines: Headlines are EVERYTHING. I can’t stress this enough. I run tests with different variations and track the results. Sometimes, just switching one word can boost the CTR by 15%.
I’m curious to hear if anyone else has found any hacks that worked well for them!
