Mozz I mean, if you’re spending $5 on a click but only earning $2 back, you’re basically just funding your competition. Been there, done that. LOL
JayDog It really depends on your goals. If your main focus is visibility and you’re okay with the cost, then yeah, overbidding can work. But for long-term campaigns, a balanced strategy is definitely the smarter move.
Nikos_hub Worked for me during a seasonal rush—got those clicks I needed! But yeah, it’s definitely not something I’d do all the time. I’ll try it again this Christmas and share my insights after!