Yo fam, I'm running a Google Ads campaign for a fitness brand, and I’m stressing about whether I’m overbid on keywords. Is there like...a rule of thumb for this!

Overbidding happens when you let FOMO take the wheel. Check your ROI—if you're spending more than the conversions bring in, you're doing too much. Also, see your Quality Score. Sometimes it’s not about bid flexing but optimizing your ad copy or landing page.

Divide into branded, generic, and long-tail keywords. Branded costs less, and long-tail gets good results without spending too much.